BRANDING MADRASAH MELALUI MEDIA SOSIAL SEBAGAI STRATEGI PUBLIKASI DAN PENINGKATAN CITRA MADRASH TSANAWIYAH DIPODRONO

Penulis

  • Muhamad Rio Wijaya Prodi Manajemen Pendidikan Islam, Institut Agama Islam Syubbanul Wathon Magelang, Indonesia Penulis
  • Faiq Yunianto Prodi Manajemen Pendidikan Islam, Institut Agama Islam Syubbanul Wathon Magelang, Indonesia Penulis
  • Novi Andriani Prodi Manajemen Pendidikan Islam, Institut Agama Islam Syubbanul Wathon Magelang, Indonesia Penulis
  • Jesica Elvira Setyawan Prodi Manajemen Bisnis Syariah, Institut Agama Islam Syubbanul Wathon Magelang, Indonesia Penulis
  • Saryadi Institut Agama Islam Syubbanul Wathon Magelang, Indonesia Penulis
  • Nayla Khumaida Universitas Al Azhar, Kairo, Mesir Penulis

DOI:

https://doi.org/10.61136/sfdmcj17

Kata Kunci:

Madrasah Branding, Social Media, Image Enhancement, Asset-Based Community Development (ABCD)

Abstrak

This community service program aims to enhance the image and publication of MTs Dipodrono Sukomakmur through social media branding strategies. The activities were conducted in August 2025 in Sukomakmur Village, Magelang Regency, employing the Asset-Based Community Development (ABCD) method with the 5D framework (Discovery, Dream, Define, Design, Destiny). The main focus was leveraging internal school assets—such as student achievements, religious activities, and infrastructure—as digital content materials. The results demonstrated the effectiveness of this approach, with quantitative indicators showing a 150% increase in average engagement (likes and reach) and a 20% growth in Instagram followers within one month. Operationally, the program successfully established a social media management team consisting of administrative staff (TU), whose content management roles are integrated into their institutional administrative duties. While further technical assistance is required, the program has established a foundation for branding sustainability and strengthened the school's image as an high-achieving, innovative, and religious institution in the digital era.

Referensi

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Unduhan

Diterbitkan

2025-12-30

Terbitan

Vol 5 No 2 (2025): Khidmatan

Bagian

Articles

Cara Mengutip

Wijaya, M. R., Yunianto, F. ., Andriani, N. ., Setyawan, J. E. ., Saryadi, & Khumaida, N. (2025). BRANDING MADRASAH MELALUI MEDIA SOSIAL SEBAGAI STRATEGI PUBLIKASI DAN PENINGKATAN CITRA MADRASH TSANAWIYAH DIPODRONO. Khidmatan, 5(2), 172-182. https://doi.org/10.61136/sfdmcj17